TealHelix aims to advance food sustainability by empowering consumers through tailored, inclusive approaches. By combining motivational matching with tailored interventions, TealHelix will enhance consumer decision-making and address resistance to sustainability. The project focuses on creating and testing new labelling strategies and innovative digital solutions in six pilot countries (Germany, Lithuania, Latvia, Estonia, Greece, and Poland).
Drawing on life cycle analysis and consumer behaviour insights, TealHelix aims to create new tools for aligning consumer preferences with sustainability goals. Leveraging interdisciplinary expertise in marketing, psychology, and data science, TealHelix incorporates AI-driven innovations to improve food labelling practices
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