The EU-funded ROSETTA project addresses food waste generated by marketing standards that prevent “suboptimal” food products from reaching the market despite being safe and consumable. To tackle this challenge, the project brings together multiple stakeholders to develop and test sustainable solutions for alternative market access and food valorisation. Pilot activities across several EU countries will focus on sectors including fruit, vegetables, cereals, dairy, and meat. By combining laboratory and field research with life cycle sustainability assessments, ROSETTA aims to validate solutions capable of significantly reducing food waste while supporting more sustainable and resilient food systems.
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